X Международная студенческая научная конференция Студенческий научный форум - 2018

Business innovation

New technologies for business enables better organise production, to enhance the profitability of the enterprise while reducing it costs. In their own business each businessman tries to obtain stability and high efficiency of its production. This makes possible the introduction of the business of modern innovation and effective logistics systems-oriented perspective.

The continuous development of the market and constant growth of competition need to create competitive products as incentive for further expansion of business, especially if it has won the recognition of consumers.

Consider expert evaluation of the transition to new technologies for business in 2017:

The owner feels natural the risk of the transfer of his creation on new technological processes in the power of habits and the difficulty of rejection of long-established business process.Of course, any innovation of industrial technologies along with changes in the organization of production requires large expenditures, which raises concerns in connection with unknown investment.New methods of business development and modern industrial technologies cover the risks of speculators rapidity of recovery, which is confirmed by the proven techniques of professionals lifting the business to a higher level of commercial development.

The advantage is the business process for new technologies:

1. optimization of business activities in the chosen market segment after use of innovations;

2. improving the efficiency of commercial activities;

3. improvement of energy consumption in the direction of reducing them;

4. the reduction in total production costs;

5. improving the quality and competitive capacity of products;

6. improving environmental standards of production processes of the enterprise.

New technologies for business applicable in various areas of business such as:

• production processes in enterprises;

• production and consumption of modern materials in construction;

• manufacturing of agricultural products;

• processing of secondary raw materials;

• salons and workshops in light industry;

• trade products for the population;

• to provide quality services to the Russians;

• production of cosmetic products;

• other areas of activity.

A lot of innovation provided mini-plants, is very popular among entrepreneurs in many fields. For them the key benefits of development are:

• compact production capacity;

• enterprise mobility;

• actual output, which gives a considerable profit.

• Applications innovation is being updated, an exclusive and innovative ideas to quickly publish a variety of thematic publications and Russian, and translated overseas.

• In addition, information technology new business and methods of their implementation are reflected in various presentations and exhibitions. These events allow entrepreneurs to discuss the possibility of introducing latest technologies in their own production, with the representatives of interested companies.

• But a better information environment for the promotion of innovation is the Internet. Virtual box is a great variety of popular scientific and economic resources, which tells not only about the higher technologies. They illustrate examples of their successful application throughout the world. Of course, the enormous flow of such information will publish foreign portals, but to use advanced techniques you need to know a foreign language. In addition, the Internet also belongs to the unique developments of technology and makes life easier most of the population of our planet.

1. New technologies in construction

Recently, a new technology for business is rapidly being implemented in construction. Because of the diversity of innovations in this industry there are the most important.

• Milling machines

Innovations in production, mainly aimed at high precision and prirodookhrannoy.

A vivid example of high-precision equipment – familiar milling machines that serve people for many decades. They process metals, stone, wood and other materials.

Precision machine tools available for 3D(2D)-milling, and their scope is quite wide:

• facades for furniture with carvings of different complexity;

• curved cutting furniture parts;

• carved parts for fireplaces, stairs and baseboards;

• door and window sculptural elements;

• decorative elements for wooden buildings;

• unique products – gifts, statues, murals and frames;

• vacuum cliche form;

• advertising emblems, logos, letters.

• Manufacturing plastic crumbs

New technology for small business has also touched on this type of entrepreneurship as a manufacturer of plastic chips – the result of recycling PET waste.

Because in Europe great attention is paid to the influence of polyethylene on the environment, the market quickly filled with high-tech and relatively cheap devices for its processing cost from$2000.

This direction is really relevant and very popular.

Ready PET chips, pre-packaged in assorted color bags, buy manufacturers of plastic products. Packing is very necessary, without it the price will decrease threefold.

03. New technologies in the service sector

This activity contains a large number of innovative proposals, which are formed in two ways:

• own intellectual ideas;

• personal transformation in the existing new technologies for business.

From the point of view of their own intellectual ideas, it is essential to consider mobile devices first and foremost an application.

For example, a very popular app that controls the health of the user. Having the appropriate sensors, any online user will be able to track key indicators of your body (blood pressure, pulse, temperature) during the day.

Most private clinics on a fee basis offers its patients a service for monitoring their status through a Central computer. The number of such services only increases with time. New technology of small and medium businesses become an effective weapon in the hands of local entrepreneurs! Leverage innovation for the realization of personal business ideas implies their technical use in its own interests for profit.

A vast field of activity opens for this it services. You should carefully analyze the information and implement innovations in every part of the chain of its activities to achieve the main indicator of success – the influx of consumers.

1. Advertising, recognizing motion and faces

The largest shopping centers of Russia and Europe have already caught the trend "digital transformation", that is, the steady printing of POS-materials on digital signage. Except for the transfer of all relevant content, data retail new items provide personalized customer interaction.

Recently in our country there are services that handle Analytics on consumer behavior (Watcom, Yandex Data Factory, etc.). Methods of recognition of persons and movements has allowed to show commercials for a dedicated audience. If fixed to the screen saver coming girl, screen animated demonstration of the seasonal sales youth collections, if suitable boy is a video about the new costumes and accessories.

Using digital services, retailers receive a comprehensive analysis of attendance, monitor the effectiveness of advertising campaigns that used to be problematic. In our country actively used cloud system average cost was 5000 RUB. per outlet.

2. Online upsell at the register

The estimated area equipped with screens that can recognize the age and gender of consumers, and also a special offers for this customer group.

When scanning products cashier on the screen appear related offerings. The client may light touch to add the right product to check. Thus, the cashier is not burdened with additional promotions and advertising, and can quickly serve visitors.

3. Three-dimensional mirror

Retailers enough touch kiosks and digital screens. They form a space where the consumer is immersed in the atmosphere of the brand. This is facilitated by digital installations, interactive games, quests, merge with social networks. The key is to use it in a context: sound, visualization and sensing. For the buyer very important emotion and a chance to distance themselves from the outside world.

The overwhelming majority of successful companies started with consumer demand. In any niche business, there is a huge number of enterprises operating in the same direction. However, every successful entrepreneur has its own flavor – substantial or not, which positions it among the many competitors. Here are a few ideas which, in minor revision. Andrey Byakov,

CEO zhivopisnye kisti, Kirov

The first introduction of new technologies for business in his trade I took in 1998 We did very simple art brush. For our customers (wholesalers and retailers) was more important than price, than quality. But I still tried to make products better than the rest. We bought the usual apparatus for applying to a handle of fine labels. Then all the brushes designated room only, and we added the name of the hair.

Naively thinking that the sellers will appreciate my innovation, I was surprised when they first simply warned that such modernization does not suit them, and then completely abandoned our products. Instantly, the firm has lost market. As it turned out, all they (wholesalers and retail) had income from regrading details. That is buying inexpensive products without markings, and sold as expensive high quality. Now, your idea I've infringed on their profit. Then I realized that any modification of the product, even undeniably useful, should be agreed with the consumer. We're in the late nineties did an upgrade for upgrade, without considering the needs of the buyer, which is absolutely unacceptable.

Already in 2002, had to think about large-scale use of new technologies for business in your company. Visit the specialized exposition in Frankfurt, I saw that on the technological level of German colleagues ahead of us for 15-20 years. So there was my dream to catch up with the "decadent bourgeois".

A couple of years one of the German companies offered us machines, as the production of brushes in the country became unprofitable due to the dominance of cheap Chinese products. The Germans engaged in the sale of equipment. Of course, it was an outdated machine, but with them came technology that was still in Russia was not. Yes, and our firm was too weak to pull a 40-machine plant. And we started to choose from the surrounding competitors of those who had the power, hoping thus to approach the German methods.

In Kirov brushes produce approximately 10 companies. The largest of them I was offered a partnership. I understand that two actual scenario. First: we conclude the contract on interaction, together find funds for the purchase of machines, then each of us gets a chance to use German technology in its production. Then the responsibility for the success of the campaign would lie on me. Second plan: the partner you will attract German technology, it will Express my thanks for the tip and make a deal with the Germans themselves. In the end what happened. I was even a little pleased by this "kidok", as I saw the complexity of the job and did not want to take in the credit relationship. Now I had enough information about the technologies and machines, and got them for free. Less than two years later I was able to purchase modern equipment without any loans.

I think my irrepressible desire for the modernization of production born of a desire to create an oasis of prosperity for your company. And to prove to the Russian business that we can thrive and pay taxes. Today our goal is to show the European competitors that Russian enterprises do brushes better than them. Domestic products must be sturdy Germanic and cheaper than the Chinese. It is for this purpose we increase the production efficiency.

Bibliography

Child condolences, V. G. business Innovation: the Use of the balanced scorecard: a textbook / V. G. child condolences. - Moscow: publishing house Delo Rankhigs

Child condolences, V. G. business Innovation: the use of the balanced scorecard: a textbook / V. G. child condolences. - M.: the Case of Ankh, 2015

Kashirin, A. I. Innovative business: Venture capital and business angel investment / A. I. Kashirin, A. Semenov. - M.: Business, 2012

Safaryan, K. V. Innovative business: prakticheskie aspects of asset valuation: textbook / K. V. Safaryan. - M.: ANE

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