IX Международная студенческая научная конференция Студенческий научный форум - 2017

Business plan is a very important business tool. It was first used in the USA as means of acquiring funds from private investors and entrepreneur capitalists. Later they participate in the company`s activities as co-owners or partners providing the guarantee capital. Since you have made up his mind to set up a business you face a lot of various tasks. Firstly, you should make plans and create a budget for the key activities of your business. They are development, production, marketing, distribution and finance. Actually, you will need to make lots of decisions. What customers or segments will you target? What niche will your business take on the market? What price will you ask for your product or service? What is the best location for your business? What will be the pricing policy of the enterprise? Will you outsource it or handle production yourself? Secondly, it is essential to indicate the purpose of the enterprise and prospects of its development. Needless to say that, a company must be able to generate profit over the long term period of time. So, actually the list of problems is rather wide.

Writing a business plan helps you get started setting up your company as well as developing your business ideas and form a concept of your company. It details the contents, scope and structure of a business plan and the expectations venture. It also provides valuable pointers on starting up a company. A business plan is the basic document developed by the enterprise and submitted to the investor (the lender) according to the real investment project or the business rescuer of the enterprise under the threat of bankruptcy; the program of the enterprise activity, a plan of specific measures to achieve specific goals of its activities, including the estimated expenses and income [1]. However, the functions of the business plan are not only used by the startups. The majority of big ventures significantly rely on project-specific business plans. They help them to make serious investment decisions. Properly conceived and executed business plan becomes a key document for evaluating and managing an operation [2; 3]. Writing a business plan you need to keep your style objective and give the reader a chance to evaluate your arguments properly. To draw a conclusion the authors agree with Margaret Thatcher, who used to say: «Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; it's a day you've had everything to do and you've done it» [4].

Bibliography:

1. Словарь терминов по курсу «Финансы, деньги и кредит». Авторская платформа http://www.pandia.ru›80658.php

2. http://www.pro-biznes.com

3. http://www.4k.inc.hse.ru/files/McKinsey Guide business plan.pdf

4. http://www.likesuccess.com/539190

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